About

Digital strategist professional providing B2B and B2C companies guidance with results. Product Manager for digital messaging channels. Including email, SMS, and eFax solutions for the past 20 years. Whether communicating with clients, client's customers, vendors, or fellow employees, Bonnie is energized bringing people together to solve problems.

Experience

Owner

Email Emedia

May 2007 - Present

We offer clients contractual assistance to build their email, SMS, and efax solutions to establish or increase existing revenue streams. Lead vendor search initiatives to help clients select the vendor that best fits their business goals. Our experience will allow a client to gain sustainable, agile and scalable options that allow them to adjust according to their industries ebbs and flows. We offer assistance formulating a marketing and promotional campaign schedule to maximize profit while reducing list burnout. We are email deliverability experts who offer investigative services to research an existing email service to fix broken delivery. I also provide organizational leadership to establish long-term goals, strategies, and best practices.

Director, Digital Messaging Services

Taylor Corporation

August 2014 - April 2020

Greater Minneapolis, MN / Dallas - Fort Worth, TX

Strategic solutions provider for email and mobile/SMS messaging for leading document compliance providers in industries such as consumer banking, insurance, utilities, healthcare, mortgage servicing, communications, auto loan, and retirement investments. Management of enterprise-level digital messaging delivery system and support teams. Increase revenue thru product development and adding new features. Reducing costs by vendors consolidation, renegotiation of vendor contracts, removal of unused services and virtualization of system hardware. Partnering with client services and sales teams to build client relationships and acquiring new clients. Management of support team and project management of new client onboarding and consolidation.

Email Marketing Delivery Manager

F&W Media (Interweave Media)

August 2007 - October 2013

Colorado

Strategic manager for delivery of digital promotions and newsletters across multi-crafting and 'special' hobby enthusiast groups for a multi-media publishing company. Responsibilities included management of website data collection forms. Managed multiple supporting software programs. A proven track record of improving production processes that increased revenues and reduced production time. Perform search, selection and migration to multiple new email delivery software systems (Stream Send, Constant Contact, WhatCounts, StrongView, ExactTarget) during my tenure. In addition, supported reporting tools such as ReturnPath, Omniture, Pivotal Veracity. Provide monthly reporting metrics. Managed email specialists personnel for message deployment.

List Server Program Manager

Penton Media, Inc.

March 2002 - August 2007
New York City, Ohio, Colorado

Managed broadcast emails for more than 40 magazine titles, events, and web site businesses. Coordinated with more than 100 employees sending 20+ million emails per month. The List Server Team supported both internal and external customers. My role was to meet with staff at all levels of teh company to discuss, plan, and implement new business opportunities. Responsible for budgeting, personnel, and all aspects of customer service support related to bulk email. Key member of a number of special projects that increased revenue, grew the number of subscribers to our newsletters, and expanded the company's market share in the B2B arena. Worked closely with the Corporate Privacy Officer (CPO) to verify all mailing templates protected the company under the guidelines of the Federal CAN-SPAM Law and insured our customers had the ability to choose what types of communications they wanted to receive.

Network Manager - Colorado Springs, CO 1998 - 2000

Network Manager - Denver, CO 1993 - 1998